1 5 6 It is also involved in re-commerce for. The company uses organic cotton, organic linen, wool, FSC-certified viscose, recycled plastic and corozo in its clothing. 5 Another Tomorrow is a certified B Corporation that also maintains a digital platform for education and advocacy. But surely there are lots of clothes out there that cost that much - you just don’t know where they come from. Another Tomorrow was officially launched in 2020. Yes, they are expensive (a cotton button-down is $290 and a wool coat is $1,100). Another Tomorrow’s clothes are totally refined - a set of classic styles that you could choose to wear for decades without feeling out of style. Barboni Hallik said, “The technology was straightforward to implement once we did the work of setting up our database of provenance information, and it has quickly become critical business infrastructure for us.”īut as any sustainable brand knows, it doesn’t matter how good the story is if the clothes don’t hold up. Since each product has a different landing page, not everything is listed on the site, but here’s a sample from a coat.Īnother Tomorrow partnered with the software company Evrythng to create the system. I know that about the wool because I scanned the QR code (just by opening my phone camera, who knew it was so easy?). The brand launched yesterday, with a collection of staples like a white Oxford shirt made of cotton poplin that already feels broken in, crisp trench dresses, and coats made from Tasmanian wool harvested in the spring. The first centers on animal welfare and dictates the types of animal fibers that we can and cannot. But the first luxury brand that I know of to fully roll out this technology is the new label Another Tomorrow, founded by Vanessa Barboni Hallik, a former banker, and Jane Chung, creator of DKNY. At Another Tomorrow we have three sets of guiding principles. The Guardian wrote about it in 2014, and H&M has a program that will show you some information about some clothes, the problem being that the company makes so much clothing it’s hard to track it all. The concept of scanning a code to see where the cotton in your T-shirt came from has been around for a while.
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